overview shopping skincare vegan skincare

The New Kids On The Skincare Block At Sephora Australia

It’s not secret that I love a browse around Sephora, and I will naturally gravitate towards the skincare section to check out any new releases. Sephora Australia now even has a dedicated “indie skincare” section for those special, perhaps slightly-lesser know brands.

There are three specific skincare brands (all cruelty-free) that have stood out to me in last month, and Sephora is slowly rolling out more of their products. If you’re on the hunt for something new and shiny, you might like to check out the following brands, and I’ve noted the completely vegan items I’m keen to trial from each.

Youth To The People

Offering “superfood skincare”, this 100%-vegan brand has brought some really interesting products to market. The products that have really caught my eye are those utilising adaptogens like fermented mushroom reishi helping with irritation, redness and environmental stressors. (Adaptogenic ingredients – these could be herbs or mushrooms – will, in nature, change to adapt to their environment, and while it’s not 100% proven that it works the same way with a topical skin application, it definitely doesn’t hurt to try!). I’m hoping to get a sample of the Adaptogen Deep Moisture Cream.

The Inkey List

The Inkey List (cruelty-free with many vegan formulas) team aim to “deliver quality yet budget skincare that works, without the beauty jargon.” This kind of brand ethos is right up my alley, and they have 15 “star” products that are designed to tick all your bathroom counter needs. Even so, there’s a lot to like and a lot to choose from, so my front runner to trial is the Kaolin Clay Face Mask – it might seem basic but this formula is more of a whipped clay texture that won’t strip your skin and is a great option for regular use.

Indie Lee 

This line is definitely a mixed bag – the mission and the back story is commendable, seeking to create “products that are mindfully and honestly created, produced and offered without the use of any ingredients that are proven or suspected of causing harm.” I don’t necessarily feel the clean beauty trend is doing lines as much of a favour as it used to, and there are definitely several products across this line that contain ingredients that could irritate skin (essential oils – I’m looking at you!).

Having said that, if you’re someone who has never been bothered by essential oils, this is an interesting, definitely luxuriously priced, brand where you might find some products to add to your routine.

My pick is the Brightening Cleanser, reasonably priced and with the benefit of fragrances coming from non-irritating sources (like strawberry seed oil – mmm!). This brand isn’t entirely vegan, but is totally cruelty-free and ethically sourced, and I will always promote vegan options from any cruelty-free brand.

Let me know if you’ve sampled any of these brands, or your favourite cruelty-free products on offer at Sephora currently.

XX Holly


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